On YouTube, on Instagram but also on Snapchat, you see them everywhere: influencers literally invade the web , and this allows them to earn money, sometimes even to make it their profession. In the best cases, some people became celebrities and were able to make their fortune (for example, Norman and Cyprien to name just a few, with 1.5 million euros in profits in just 5 years for one and 3 years for the other according to an article from BFMTV ).
Do you also want to find your community to wear this hat and increase your income without having to leave your computer or your home? Here are some tips for becoming a “bankable” influencer, knowing that the competition will be particularly tough, but that nothing is really impossible on the internet .
Talk about topics that you know perfectly well
As their name suggests, the influencer is able to act on their community , in particular by encouraging them to obtain specific products, to try new practices or to attend certain events as a priority.
For your speech to be taken seriously and have maximum impact, you need to know what you're talking about . In short, before planning a career as an influencer, identify your interests as well as the subjects that you know perfectly well. You will need to focus on these areas for two essential reasons: to have more pleasure in working (and this will be reflected in the quality of your content) and to establish yourself as a real reference .
Be careful, in certain sectors such as makeup and video games, very famous people are already “hegemonic” on social networks. Nothing stops you from aiming to surpass them, but to do so you will have to learn to differentiate yourself, show your own personality and bring real added value.
Use platforms you already know
Some will tell you that you absolutely have to create a blog to become an influencer . In fact, this online presence can actually help you gain visibility, establish your expertise or even build more links with your community. However, if you are not comfortable with writing articles , you risk discrediting yourself by choosing this alternative.
The same goes for the YouTube channel . It is an excellent way to attract your audience, find your audience and develop your notoriety relatively quickly. But to succeed on this social network, skills in audio and video capture, editing and post-production are essential . If you don't have them, you will quickly be labeled as an "amateur"... And your audience will move on.
The Instagram account can also help you become the influencer you aspire to be. Here, the social dimension takes its place, since this network requires being particularly involved , to post beautiful original photos at least several times a week, but also quality “stories” every day, in order to remain permanently visible .
Finally, there are several methods to make yourself known on the internet , and you can obviously combine them. But don't start on a channel that you don't understand, because it is by making this mistake that you lose all the chances of becoming a professional influencer and gaining the trust of brands.
Always look for inspiration
Influencer content floods the web daily: obviously, it is not easy to get noticed in the middle of all the videos, images and all the existing articles . Also, so that your influencer profile appeals to as many Internet users as possible, take up the challenge of originality every day, by stimulating your creativity as much as possible.
To find ideas, you can of course look at what influencers in your field are already doing , because there are particularly promising trends that could help you take off. However, do not repeat all the fashions identically, but add your personal touch, to make users want to consult your publications rather than those of someone else.
Don’t hesitate, either, to visit the profiles of influencers across the Atlantic . You will discover fashions that have not yet emerged in France and, by using them on your behalf, you will innovate!
Master the art of product placement
Influencers' income is mainly based on collaborations with brands . You will therefore have to create a sufficiently large and involved audience to be able to land partnerships and, thus, get paid by talking about products/services to your community.
Your communication must respect rules that you set in advance , to maintain a certain consistency and remain faithful to your initial values (those for which your community follows you).
You will not necessarily have to agree to talk about all the products that we will send you, in order to avoid certain controversies. It will also be essential to vary your posts (whether videos, articles or Instagram stories) so as not to give the impression of always advertising .
You will have understood: although it may seem very simple because it does not require any diploma, the job of influencer remains a profession in its own right, which can earn you a lot of money but which will require time, investment, reflection and creativity.